Small Business Website Mistakes That Cost You Calls
The common, fixable mistakes that quietly lose visitors before they ever call.
The most common mistakes
What to check for on your own site
- Phone number that isn't clickable, or is buried below the fold
- Vague service descriptions instead of a specific, itemized list
- Stock photos instead of real photos of your actual work or business
- A slow-loading site, especially on mobile
- No clear call to action — visitors aren't told what to do next
- Outdated information (old copyright year, discontinued services, broken links)
Fixing them
These are usually quick fixes, not a full redesign
Most of the mistakes above don't require rebuilding your entire site — making the phone number clickable, replacing a few stock photos, and tightening vague service descriptions are all changes that can be made without a full redesign. If your site needs more than small fixes, that's a sign it may be time to consider a fresh build.
FAQ
Frequently asked questions
How do I know if my site has these problems?
Load it on your own phone and try to find your phone number and services within a few seconds — if it's not obvious to you, it's not obvious to a visitor either.
ContractorWebsiteHelp.com is an independent educational resource. Website build requests may be referred to MyTownWebsites.
Last reviewed: July 9, 2026