Website Guide for Physical Therapy Practices

Who this is for

Running a physical therapy practice and figuring out your website

This guide covers what a good website, fee/consultation structure, and intake form should look like for a physical therapy practice specifically — not a generic small-business template with your field's name swapped in, and not a tutorial on building it yourself.

Website essentials

What a Physical Therapy website needs to include

• Condition/specialty areas listed (sports injuries, post-surgical rehab, chronic pain, balance/fall prevention) since patients often search by condition rather than "physical therapy" alone
• Whether a physician referral is required, since this varies by state and is a common early question for prospective patients
• Insurance information clearly stated, including which plans are accepted
• What a first evaluation involves described plainly, since many prospective patients haven't been to PT before and aren't sure what to expect

Services to list

Physical Therapy services to list on your site, with rough pricing

A single vague "our services" page loses prospective clients who are trying to figure out if you handle the specific matter they have, and roughly what it costs, before they'll reach out. List services individually rather than as one generic category. Here's a starting list for a physical therapy practice, with rough national ballpark fee ranges as of 2026 — adjust every number to your own market, experience level, and case/client mix before publishing anything on your own site:

• Initial evaluation$100-$250
• Follow-up treatment session$75-$200
• Treatment package (full course of care)$800-$3,000

These ranges are a general planning reference, not a quote for any specific matter — actual fees depend on your region, experience, and the specifics of each case or client.

Business operations

How to price a physical therapy engagement

An initial evaluation is typically priced higher than a standard follow-up treatment session, reflecting the assessment and treatment-plan development involved. Ongoing care is usually billed per visit against a course-of-care plan rather than a single flat project price, since the number of sessions needed depends on the individual's condition and progress.

For patients with insurance, actual out-of-pocket cost depends heavily on their specific plan and deductible — stating clearly that the practice can help verify benefits before the first visit is a meaningful, practical trust signal.

Contact form

What to put on your physical therapy contact form

Beyond the basics (name, phone, email), a physical therapy intake form should ask:

• Reason for visit / area of concern
• Do you have a physician referral, if required?
• Insurance provider
• Is this related to a recent surgery, injury, or ongoing condition?

Rather than a single vague "how can we help?" text box, turn the service list above into checkboxes or a dropdown where it makes sense. Letting a prospective client select "Initial evaluation" directly — instead of typing it out — increases completed submissions and gives you a clearer picture of the matter before you call back.

Common mistakes

Mistakes to avoid

• Using a generic contact form instead of one built for how physical therapy clients actually describe their situation
• Not stating whether a referral is required, which varies by state and is a common point of confusion
• No description of what a first evaluation involves, leaving new patients unsure what to expect

When to get it built

When to just get it built professionally

If you've read through what a physical therapy website actually needs and it's more than you want to build and maintain yourself, that's exactly the point where a productized local service makes sense — you get everything above without learning web design.

FAQ

Frequently asked questions

What makes a physical therapy website different from a generic business website?

The core structure is similar, but the specific content that matters most differs — for physical therapy, that's things like condition/specialty areas listed (sports injuries, post-surgical rehab, chronic pain, balance/fall prevention) since patients often search by condition rather than "physical therapy" alone

How much detail should I put in a physical therapy intake form?

Enough to let you understand the general nature of the matter before the first call, but not so much that the form feels like a chore to fill out or asks for sensitive details better handled in a confidential conversation — the fields listed above are the sweet spot for this field.

Do you build websites for this profession?

ContractorWebsiteHelp.com is educational, not a web design company. Website builds are referred to MyTownWebsites.

Last reviewed: July 9, 2026